Phoenix Suns Owner Mat Ishbia Continues Setting New Standards In Fan Experience
Phoenix Suns owner Mat Ishbia always finds a way to enhance the fan experience.
Approaching the two-year mark of owning the franchise, he made a holiday splash and raised eyebrows around the NBA with a radical change to gameday pricing.
On Wednesday, the Suns announced a new initiative to adjust the food cost at Footprint Center, giving fans a more affordable route to enjoy live action during the season.
The organization will introduce a $2 value menu, available for all home games at concession stores throughout the arena, effective December 19. The offering will be for the five-most popular food and beverage items that people consume during a sporting event (excluding alcohol).
Moving forward, all hot dogs, popcorn, bags of chips, 16oz Dasani water bottles, and 16oz fountain drinks will each be $2:
This is yet another example of Ishbia putting actions over words.
Many NBA owners say the right things to get fans on board, but only a few follow through or put concrete initiatives in place as a roadmap to their lofty goals.
Since the first day on the job, Ishbia has focused on his four pillars of organizational excellence: Company culture, fan experience, community engagement, and winning. In each of those categories, Ishbia keeps flooding in the resources — time, commitment, and financial support to improve the quality of the roster and gameday atmosphere.
