Project Reset: Why Leicester City fans are taking action
On Saturday 15th February 2025, Leicester City fans will take to the streets to voice their frustrations with the club.
To many outside of the club, Leicester City are exactly where they are expected to be this season – fighting for survival.
The notion that Leicester fans are entitled for expecting better on-field performances entirely misses the point.
Let’s explore five reasons why.
1. Absence of Trust
Trust is the foundation of any successful team, but at Leicester City, trust between fans, players and those running the club has eroded with time. Key to this breakdown is the sustained lack of transparency, come rain or shine – and let’s be honest, it’s been mostly rain in recent years.
The hierarchy operates behind closed doors, seeming to rely on leaked messages to journalists to distribute narratives instead of real, direct communication with supporters.
When the club was succeeding on the pitch, this approach was odd – but tolerated. Some even referenced this as a model for other clubs to follow – seen but not heard, let results on the pitch do the talking.
Fans understood that discretion and stability were a major part of King Power’s leadership philosophy. However, in a period of persistent instability and declining results, this continued silence has become unforgivable as the club appears lacking in direction and vision.
It fuels the perception that fans are, at best, expected to be devoted cheerleaders – regardless of what the grand plan might be. At worst, some fans now feel like they are merely profit centres.
With a lack of clear guidance from the hierarchy, fans are left guessing. Decisions appear reactionary, inconsistent and without reference to any clear guiding principles that fans can buy into.
The same unchecked errors appear to repeat themselves:
