April 2 – Wrexham AFC has reported record-breaking revenues of £26.7 million for the 2023-24 season—outpacing many Championship clubs and setting a new financial benchmark for a League Two side. This represents a staggering 155% increase from last year’s £10.5 million and dwarfs the League Two average of £5.4 million, according to Deloitte’s most recent football finance review.
Despite the revenue boom, the Welsh club posted a £2.7 million loss for the year, largely due to a soaring wage bill and continued investment in infrastructure. However, this is a marked improvement from last year’s £5.1 million loss and remains well below the typical £20 million shortfall seen in the Championship.
Wrexham’s rapid financial ascent is driven by their global appeal under Hollywood owners Ryan Reynolds and Rob McElhenney. The club, which currently sits second in League One, has leveraged its high-profile status to attract major sponsorship deals, including a stadium naming-rights agreement with U.S. coffee brand Stok, despite the product not being sold in the UK.
The report details that commercial revenue now stands at £13.18 million, a reflection of Wrexham’s growing international brand partnerships. Matchday income reached £5 million, with every home game selling out, while retail sales – bolstered by global demand for Wrexham kits – generated £4.45 million. The club also confirmed that for the first time, revenue from outside the UK surpassed domestic earnings.
While much of Wrexham’s success is linked to the Emmy-winning Welcome to Wrexham documentary, the club does not directly receive revenue from the show. Instead, the exposure has driven sponsorships, merchandise sales, and overseas fan engagement.
