Bears leadership group joins players to support My Cause My Cleats initiative
For the past nine seasons, the NFL’s annual My Cause My Cleats initiative has provided players with a platform to support causes and non-profit organizations close to them through custom cleats on game day.
While community involvement and advocacy is a year-round priority for the Bears, the team’s strong and consistent participation in My Cause My Cleats highlights each player’s passion for their personal causes.
“Our guys have been great when it comes to being involved in the community and giving back,” coach Matt Eberflus said. “In every Wednesday meeting, we talk about where guys were on their day off, and they’re always giving back. Another way to do that is through My Cause My Cleats. The guys are super involved in that. It’s really cool to see what organizations guys are supporting and have the chance to ask them questions about what their causes are. I think it’s fabulous and the guys are so involved and connected to it.”
Watching player and coach involvement grow has been rewarding for Eberflus and general manager Ryan Poles. This year, more than 40 players and coaches will show off their custom shoes this Thursday in Detroit.
“This sport that we play, for how popular it is, it gives all of our staff members, coaches and athletes a platform to recognize those organizations that create change and inspire others, or even bring awareness to certain causes,” Poles said. “I love the fact that the league allows our guys to use this to be their own message board for the things that they believe in. Usually, it’s all about being uniformed, but I love that if there’s a space for everyone to be unique, it’s for a really good cause.”
