In this article, I will reveal the key to the success of the most profitable businesses you have ever seen or studied, which is one of the main reasons why some firms have been more prosperous than others.

Since 2015, I’ve been successfully running my own business, and this year, I and my team are more committed than ever to taking the brands to the next level. But what if I told you that I learned this secret from Dan Lok, one of the top salesman in the world?

These comments may not have the same impact coming from me, but at least you have some notion of the geniuses like Warren Buffet, Bill Gates, and Akin Alabi.

The key to running a profitable company

You need a strategy for making something truly worthwhile.

For this reason, “what are the problems I can solve?” is the greatest question to ask before launching a firm. Your company will undoubtedly increase its value to clients if it does this.

I recently watched a video on YouTube about the creation of a baby spoon by a 10-year-old girl in the United States. The girl recognized a problem—the common practice of babies discarding their spoons—and devised a stylish solution.

When I asked her what would happen if the infant threw the spoon away, she said that it came with a strong rubber material that can be used to tie it around the baby’s neck.

Since the spoon won’t fall to the floor if he or she loses it, that’s one less thing to worry about.


Make sure your company idea will actually solve a problem before you commit to it.

Customers won’t return for repeat purchases if your company doesn’t address a pain point or improve their lives in some way.

You need to really care about the goals you set for yourself.

Successful business owners always have a deep interest in the products or services they offer, so if you’re considering beginning a business in which you have no interest, stop and think it over.

Keep going even when things get tough because you have enthusiasm for what you’re doing. In spite of this, I’ve witnessed young businesspeople who launch successful enterprises despite lacking any real enthusiasm for their chosen fields of endeavor.

If you aren’t truly invested in your venture, it’s easy to give up when problems develop; this is especially true in the business world, where a lack of enthusiasm might cause you to abandon a potentially successful venture.

I agree that it’s vital to think about potential profits before launching a firm, but I also think it’s crucial that you feel a genuine connection to what you’re doing.

You could opt to form a group.

Even though it’s not required, team projects are among my favorites.

When I utilized cooperation to boost the output of my posts, I saw firsthand how effective it can be.

Before launching some of my most successful companies, I was running my businesses on my own, and can attest to how simple it is.


The value of teamwork cannot be overstated; when people work together toward a common objective, they are more likely to succeed. Also, as the old adage goes, “Two heads are better than one,” and when people collaborate, new and interesting ideas emerge.

You need to be a trustworthy executor

The boards of directors behind successful companies are the good executor, therefore it’s crucial to take note of this trait as well.

Businesses that struggle to put their plans into action are doomed to fail. There is no other way to give your product a competitive edge than to perfect the method you implement your ideas.

When I was first getting started, I recall reading books and feeling like I was ready to go. I ended up establishing multiple enterprises with bad execution, but what can you do? It was a deal breaker for consumers.

Therefore, if you are reading books about entrepreneurship, I will recommend reading books that will help you implement your goals; “small business, big money” by Akin Alabi is an excellent example of this type of book.

What you’ve started needs to be maintained.

Imagine your firm as a generator and your consistency is the fuel in it; when the fuel runs out, the generator will shut off.

Consider this a model that will help you see what consistency entails and why it’s so crucial to your company’s success. It’s the equivalent of a person being deprived of air; without it, death is inevitable.


If you’re running a blog and want to create 96 posts this year (which is a lot of content), for example, divide the effort into smaller, more manageable portions. You won’t know how successfully you can accomplish your aim unless you simplify the process.

In business, remember the “80/20” guideline.

I refer to this ratio of manufacturing costs to advertising costs as the “80-20 rule” because it is so easy to remember.

You should realize that only 20% of your money should go toward actually making the products you’re selling if you want your company to succeed. The other 80% should be spent on advertising.

Twenty percent of your time should go toward actually helping others, while the other eighty percent should be spent raising their consciousness.

Some individuals may not be aware of this, but my research has shown that most business owners would rather spend their money on less-effective forms of advertising than on raising public knowledge of their products or services.

Now that the opportunity has presented itself, you must seize it by the horns and devote greater energy to learning.


Pray in the language God knows and work in tandem with your prayers; they will both be effective.

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